The goal of Sonic Craft is to supply
the finest audio products with the best service possible.
We will be working hard in 2012 to bring you E-commerce (online
shopping). However, we will always be here to ensure our customers
are making the most informed purchase possible via two-way communication.
If you do not see certain products of interest in the pages ahead,
let us know, so we can check availability and/or consider this product
for stocking inventory. Sonic Craft is large enough to service
your needs, yet small enough to “know” you.
One of the most significant discoveries
I made several years ago when designing speakers was that regardless
of response curves, the use of certain crossover components, connections,
and wire made a vast improvement over the main stream parts currently
available. The improvements were independent of the "standard
methods" of quantifying quality, but special component construction/design
reproduced better sound. Some of these qualities are difficult
or impossible to quantify at this time. This type of scenario
has given rise to convictions such as: "For those who have
experienced it, no explanation is necessary.....for those who have
not, none is possible". The formally educated side of
me is disturbed by this. None the less, I hear what I hear.
Case in point, the speaker that measures great, but sounds mediocre
at best. You may know the story, but how about the solution?
Simple, all the right variables are not being measured, or identified
for that matter. Again, all quality has yet to be quantified.
Our belief is "anything worth
doing is worth doing well". Reactive and resistive components
alter audio signals (hopefully for the better), but they will never
improve the quality of the input signal. The products that
we carry degrade input signal less than others. "A chain
is only as strong as its weakest link". In the audio
chain, the error of a weak link is multiplicative more than not.
Proper application and execution
will play a large role in the success of any project. However,
if your goal is the best sounding system possible, it will certainly
contain many of the products listed here! Sonic Craft offers
friendly technical assistance, and the best prices on the products
that we carry.
Best of luck on your future projects!